About Us

There's lots of mystique surrounding what is required to improve the customer conversion rate of your website (i.e. the number of people who "do" something on your site), from Search Engine Optimsers who'll maximise the traffic to the site; Usability companies who will improve the way the site is used and navigated; Analytics companies who will tell you what existing customers are doing on your site; Accessibility companies who will make your site as accessible to the widest possible audience, as well as a whole host of opinions from a huge range of web development companies over why your website is best built using their technology.

Chris Elvery, the primary consultant of Call2Action cuts through the hype, pulls together all available information gained from 10 years on the web and 15 years in retail and then applies a good dose of commercial experience and common sense to ensure that what is delivered to your customer is what they want to see, making for a happier customer experience and more profitable relationship for you.

Chris is a renowned speaker and has undertaken in excess of 50 talks in the last few years to organisations including Edinburgh Council, Scottish Enterprise (Edinburgh & Lothian; Forth Valley; Highlands & Islands), Edinburgh Export Club, Lothian Quality Forum, Napier University, Edinburgh Chamber of Commerce and Caledonia Business School.

Call2Action work with a talented group of individuals on a project-by-project basis, all of whom are agreed on the business first, technology second principal.