Direct Doors Ltd.
Before
The original Direct Doors site delivered less than a £1000 of business a week, despite being very difficult to use.
The report prepared by Call2Action suggested two courses of action, the first was to rectify the errors of the existing site to maximise the sales from the existing visitors to the site; the second course of action was to start from scratch and build it properly. A discussion with the existing developer made the decision easier to make – to fix the errors on the site would have cost in the region of £3500, whilst the site could be re-built from scratch for little over double that and with 50% funding of costs from Midlothian council, it made the decision a “no-brainer”
From extensive research we knew that there was a market for this type of site and that Direct Doors were uniquely placed to achieve this.
After
Call2Action worked with Direct Doors to produce a functional specification and then helped them to locate a suitable supplier of services for the project. We also worked with the client and the supplier during the build phase to ensure that the specification was realised in the finished website.
The new site received 9 orders in its first week, delivering over £3000 of turnover (a 3 fold increase on the old site). Feedback since Day 1 has been excellent and the sales process is now highly intuitive, with features allowing the site visitor to switch between inches and millimetres, “how to” guides and a step by step order procedure.
The site achieved £150,000 in its first full year of trading and now takes over £1000 per day and is targeted to do £500,000 in this year.
Mercat Tours Ltd.
Before
The original site was well used, particularly by “Ghost hunters” and people who experienced “activity” in the Vaults; unfortunately the site wasn't fulfilling effectively its prime purpose, which was for people to book tickets online.
The navigation and usability were seen as relatively poor and this was reflected in the site statistics with people viewing the Home page of the site, the User Forums and then just ‘phoning Mercat rather than booking on-line (there were also issues with an over-complicated booking system).
The website became a relatively small (but important) part of the project, with the scope taking in the entire business and how it ran. This resulted in an entirely web based management system, with the website as the central entry point.
Visit Scotland
Before
We worked with Visit Scotland.com in 2005 when the site was relatively high profile with both the industry and the press. The feeling was that the site had lost its way and had moved away from its purpose, which was to promote Scotland.
From the image here, you can see that we highlighted a number of areas just on the Home page where the “sale” was being lost. The over-riding issue was that the site was too complicated with too much going on and in the middle of all this was a telephone number. This resulted in site visitors being overwhelmed as soon as they entered the site and just phoning the number for assistance rather than try and work they way through the site.
After
The revised site was stripped back (above the fold at least) to a strong image showing the “best of Scotland” (this was on a refresh and so changed every few seconds), together with a booking enquiry facility and a map for further exploration of Scotland.
This resulted in a doubling of the visitors booking and making enquiries through the site.
Golf Tourism Scotland/
Scottish Enterprise Grampian Forum
"Is your website working for your business or against it?”
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